Tag Archives: Hospitality Wi-Fi

Ubiquiti Gets Serious About Hospitality (?) Wi-Fi Market

I’ve written about Ubiquiti a fair amount over the last year or so. The company is simply fascinating to watch evolve. They are on a trajectory that sees them shaking their perception by mainstream networkers as “that company that sells A LOT  of cheap gear with no real tech support”, and becoming more of a legitimate contender in many, many markets where bigger pedigrees tend to dominate. Competition is a good thing for customers, and it’s nice to see Ubiquiti and other “down-market” solutions provide some balance to the high-end stuff that is getting ever pricier, hyper-complex in spots, and way buggy if you land on the wrong code.

Now, word has made it’s way to me that something else big is afoot in the Ubiquiverse.

Take a look here:
ted Watson

I generally don’t care so much about who went where, and am not a fan of ego-stroking the C-levels just because the PR folks think I should. But Mr. Watson above (and some talented co-workers) have jumped from the Ruckus ship to Ubiquiti in a move that further tells the market that Ubiquiti is serious about growing up. I’m told from insiders (I run in those circles) that Ruckus’ deep penetration into the hospitality WLAN space has a lot to do with Watson and Crew.

And now they wear Ubiquiti polo shirts when they drive to work. THEY. A team that worked at Company A who now works at Company B, and who will no doubt be trying to duplicate their successes in at least the hospitality vertical for Ubiquiti. (Who knows- maybe other verticals as well?)

Stay tuned-  I have no doubt that Ubiquiti has other things brewing as they continue their metamorphosis to the big leagues.


Past Wirednot blogs about Ubiquiti 
One in Network Computing about early Ubiquiti 802.11ac
Ubiquiti Elite (paid support) Testimonial at IT Toolbox