You are the reason
I’ve been FortiWaiting for so long
Some FortiThing holds the key
And I’m FortiWasted
And I can’t FortiFind my way home
- Fortinet faithfully gets their message of security-at-every-level out with each presentation. On this point they are remarkably consistent and articulate.
- They have a product line that is expansive beyond what I tend to think I know of the company- from hardware, software, monitoring, and performance measurement, they are generally on par with anyone else in the game.
- The company continues to buck the trend of licensing the living shit out of EVERYTHING, like their competitors tend to do. In this regard, Fortinet has not flushed their customer empathy chip down the toilet as others have, and their execs aren’t out writing BS-blogs explaining to customers how being gouged with endless micro-subscriptions is somehow innovative.
- They overplay the Forti-prefix to the point of FortiDistracting from the FortiMessage. I personally FortiStruggle to FortiFocus during the FortiPresentations. That may just be me, but I’m guessing it’s not, for whatever that is FortiWorth… (hmmm… reminds me of a George Straight song- Does FortiWorth Ever Cross Your Mind?)
Where Fortinet can be FortiFrigginExhausting in their FortiSpeak, I cannot say the same about their security messaging- the company does a solid job of weaving their security priorities through the product narrative without overplaying it. You’ll see the focus on security in all their MFD6 presentations. Given the daily spate of network breeches in the media these days, you’d be a FortiChump not to listen.
For their bits and pieces, I like this slide that summarizes their various network building FortiBlocks:
Without even watching any of their presentations, this graphic gives the un-FortiFamiliar a sense of the robustness of their offerings. But there’s a heck of a lot more to the FortiStory, so I do recommend watching the presentations.
Having seen a couple of other vendors present before Fortinet, I realized when the FortiAiOps session unfolded that the notion of “AI Ops” is one of those “all the cool kids are doing it” things that every vendor has to have to compete. That’s not to throw dirt in any way, it’s more of a statement on where the industry is right now- AI has become a fact of life as an important underpinning of various solutions, but is still new enough to be held up to the light as if Zeus himself gave birth to it. I’m glad Fortinet has a hand in the AI card game, too.
We all have our own frames of reference, and to me Fortinet is still somewhat exotic in that I don’t see a lot of their wireless gear in my own corner of the world. I do know colleagues in other areas that use Fortinet, and also truly appreciate several Fortinet employees as just awesome people. With the likes of Wi-Fi 6/6E, AI in the house, and many customers considering how to evolve their WLANs (and frequently being tired of the incumbent vendor) all potentially catalyzing market shifts, perhaps we’ll see more Fortinet in more places in the days to come. They certainly are equipped to compete and do have interesting differentiators, from what I can see.