Now the race is on
And here comes pride up the backstretch
Heartaches are goin’ to the inside
My tears are holdin’ back
They’re tryin’ not to fall
My heart’s out of the runnin’
True love’s scratched for another’s sake
The race is on and it looks like heartache
And the winner loses all
-Sang by George Jones
Though events like Mobility Field Day 6 may not be typically thought of as being contests, I can only imagine that those participating from the vendor side feel the competitive heat. The spotlight is on, the dollars to participate have been spent, the camera is rolling, and there is a tight window to differentiate your offerings and approach from the rest of the pack- all while a group of delegates interrupts your presentation and peppers you with questions. Success is measured by Twitter conversations, blog posts, and ultimately sales numbers. As a long-time Field Day participant from the delegate side of the paradigm, I can’t help but think that Mist still has an advantage of sorts when they present. I’ll explain that here, but will also point out that cockiness can sometimes cost you based on one comment made by Mist during MFD6.
The Mist Advantage
Mist was a late-comer to the mature WLAN industry, being founded in 2014. But those involved with starting the company are hardly newcomers to the game, and they have done a good job of making a start-up extremely relevant in a competitive market. I’d dare say they have been disruptive. And of course they were bought for a zillion dollars by Juniper. So what is The Mist Advantage when it comes to these presentation-oriented events?
Their short history.
Sure, they have decent technology, and even if you get tired of AI-everything in the company’s messaging, that is obviously working for them. But it’s what Mist DOESN’T have that’s just as significant to their appeal: they don’t have years and years of messaging fog and technical bloat to overcome. Their story is still fresh, and when you sit down to listen to them, your mind doesn’t involuntarily think about their long history of bugs, frequently changing “campaigns” and named networking frameworks, and all the ways customers have been frustrated with their licensing and support. Because… that history doesn’t exist yet.
The irony with Mist is that many of their key corporate players have come from companies that DO suffer from the effects of simply having a long history, and were likely personally responsible on some level for at least some of the baggage left behind at the companies they left. Such is life in Silly Valley, and I applaud anyone who recreates themselves and learns from the past.
How long will the Mist story remain untainted by it’s own longevity? This will be an interesting question to watch play out. But I have yet to hear of any customer switching FROM having a Mist WLAN to a legacy vendor, and the continual development of products and underlying magic is impressive on Mist’s part as evidenced by what you’ll see in the MFD videos.
Yellow Card Thrown
I recommend that anyone interested in Mist or wireless networking in general watch the Mobility Field Day videos from the company’s presentations. These folks know their stuff, and the enthusiasm is palpable. But I do have to call out one thing that didn’t set well, and sounded maybe a bit beneath the Mist Team.
The day before Mist presented, Aruba Networks showed their Wi-Fi 6E AP630, a fairly ground-breaking offering that brings real-world networking in new 6 GHz spectrum to the wireless space. For months now we’ve all been giddy about 6 GHz being made available for use by the FCC, so Aruba giving the world an early 6E AP and being able to show what it does in a controlled environment is a good thing.
I’ve heard every single vendor so far at Mobility Field Day 6, including Mist, say things like “you gotta start somewhere” or “this is just our first step towards blah blah blah”- reasonable utterances for companies who need to innovate or wither. So when the topic of 6E access points came up and Mist seemingly slighted Aruba for putting out a lowly 2×2 6E AP while Mist has nothing to show yet in 6E, it seemed a bit low-brow. The comment was noticed by a few other folks out there as well, and I’m curious your take on this if you happened to catch the dialogue.