I’ve been fortunate enough to participate in many of the Field Day events through the years. They know me out there in Silly Valley where vendors and Field Day delegates come together and discuss industry trends, new products, what works and what sucks, and so on.
Being a veteran Field Day-er, I understand the routine. Vendors present what they want the world to know, delegates ask questions and make comments to dig deeper or provide criticism (some constructive, some because often the vendors can be decoupled from the reality of what end users actually need). How effective a Field Day is depends on (in my opinion) how effective the vendors are at following the guidance given to them for their presentations by Field Day management, and the quality of the delegate’s questions and comments. There are human beings involved on both sides of the table, and sometimes one side or the other just makes a given presentation laborious. Maybe boring content is offered a mile wide and an inch deep, or perhaps a given delegate just cannot shut up as they enjoy the sound of their own voice as they redesign the vendor’s product for them in real time. Again, the human factor.
One prevailing theme from the vendor side is this: WE THINK THIS FEATURE OR THINGY IS TRULY INNOVATIVE AND SO WE WILL NOW TRY TO CONVINCE YOU DELEGATES AND THE FOLKS AT HOME SO YOU WILL PAY US LOTS OF MONEY FOR THE HARDWARE AND A SHITLOAD OF LICENSES BUT YOU MAY NOT IMMEDIATELY SEE THE VALUE SO WE GOTTA WALK YOU THROUGH IT WHILE WE HOPE YOU DON’T ASK TOO MANY QUESTIONS THAT COULD CUT INTO OUR STORY AND HENCE OUR BOTTOM LINE.
Nothing new here.
Let’s get back to Ventev, shall we? I promised you an epiphany.
So I’m listening to their Mobility Field Day 8 presentations about specialty enclosures, solar powered network “stations” (my word, not theirs) and antennas when a tidal wave of realization came over me. While network equipment vendors work hard to convince you that their often murky magic is worth the constantly elevating costs for what I often feel ought to be largely commoditized by now, Ventev sells fact. Ventev sells tangible reality. Ventev sells physics.
Whether it’s their Venvolt battery packs for survey work and temporary power needs or providing solutions for wireless access points to function out in the middle of Frozen Friggin Nowhere, Ventev doesn’t need to convince anyone of anything. When they talk about specialty antennas, their situational benefits are obvious and the physics of it all is instantaneously provable.
The Ventev narrative isn’t one of trying to out-AI or out-dashboard the other guy. They just make wireless environments better (or in some cases, even POSSIBLE). The Ventev story is end-to-end real, with no hype to sort through. No hyper-granular, squeeze-you-until-it-hurts-then-do-it-again-in-three-years-because-we-got-your-wallet–by-the-nuts-now licensing bullshit to hold your nose and pay for.
That is pretty sweet. And all too rare these days.
I suggest you get to know Ventev. Their presentations from Mobility Field Day 8 and earlier events are all found here.