Fortinet Leads With Security at Forti-Field Day

You are the reason
I’ve been FortiWaiting for so long
Some FortiThing holds the key
And I’m FortiWasted
And I can’t FortiFind my way home

(Apologies to Steve Winwood there.) Having watched Fortinet do their thing at Mobility Field Day 6 as a delegate at the event, I was struck by a handful of realizations:

  1. Fortinet faithfully gets their message of security-at-every-level out with each presentation. On this point they are remarkably consistent and articulate.
  2. They have a product line that is expansive beyond what I tend to think I know of the company- from hardware, software, monitoring, and performance measurement, they are generally on par with anyone else in the game.
  3. The company continues to buck the trend of licensing the living shit out of EVERYTHING, like their competitors tend to do. In this regard, Fortinet has not flushed their customer empathy chip down the toilet as others have, and their execs aren’t out writing BS-blogs explaining to customers how being gouged with endless micro-subscriptions is somehow innovative.
  4. They overplay the Forti-prefix to the point of FortiDistracting from the FortiMessage. I personally FortiStruggle to FortiFocus during the FortiPresentations. That may just be me, but I’m guessing it’s not, for whatever that is FortiWorth… (hmmm… reminds me of a George Straight song- Does FortiWorth Ever Cross Your Mind?)

Where Fortinet can be FortiFrigginExhausting in their FortiSpeak, I cannot say the same about their security messaging- the company does a solid job of weaving their security priorities through the product narrative without overplaying it. You’ll see the focus on security in all their MFD6 presentations. Given the daily spate of network breeches in the media these days, you’d be a FortiChump not to listen.

For their bits and pieces, I like this slide that summarizes their various network building FortiBlocks:

FortiStuff

Without even watching any of their presentations, this graphic gives the un-FortiFamiliar a sense of the robustness of their offerings. But there’s a heck of a lot more to the FortiStory, so I do recommend watching the presentations.

Having seen a couple of other vendors present before Fortinet, I realized when the FortiAiOps session unfolded that the notion of “AI Ops” is one of those “all the cool kids are doing it” things that every vendor has to have to compete. That’s not to throw dirt in any way, it’s more of a statement on where the industry is right now- AI has become a fact of life as an important underpinning of various solutions, but is still new enough to be held up to the light as if Zeus himself gave birth to it. I’m glad Fortinet has a hand in the AI card game, too.

We all have our own frames of reference, and to me Fortinet is still somewhat exotic in that I don’t see a lot of their wireless gear in my own corner of the world. I do know colleagues in other areas that use Fortinet, and also truly appreciate several Fortinet employees as just awesome people. With the likes of Wi-Fi 6/6E, AI in the house, and many customers considering how to evolve their WLANs (and frequently being tired of the incumbent vendor) all potentially catalyzing market shifts, perhaps we’ll see more Fortinet in more places in the days to come. They certainly are equipped to compete and do have interesting differentiators, from what I can see.

5 thoughts on “Fortinet Leads With Security at Forti-Field Day

  1. Dermot Allen

    I just finished watching a bunch of the MFD videos and I thought the same thing about the Fortithis and the Fortithat it was distracting….but I was equally impressed with their offerings. They come along way from SCA of the old Meru gear. I see very little of them in the Hospital space but who knows what will happen in the future. I always enjoy your blogs Lee

    Reply
    1. wirednot Post author

      Thanks for reading, Dermot. I would love to see Fortinet find a way to shake things up a bit in several verticals. Would also like to see more emphasis on the fact that their WLAN alone can work on other LAN environments as it tends to sound like full-stack or bust.

      Reply
  2. Phil Sosaya

    Nice article Lee. I’m struggling with the temptation to NOT write something prefixed with Forti.

    Did you get a read on whether Fortinet will continue to innovate in the Single Channel Architecture space? Just curious.

    Reply
  3. Colin Hardacre

    The innovation on SCA will not be something Fortinet continues to invest in, the differentiators we had are all but levelled now with the introduction of 802.11ax and fast roaming. It also means maintaining two code bases. The talent in the development engineering remains though, and Fortinet will look to innovate in different areas. Watch this FortiSpace…

    Reply

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