Wanna Blog? Then Blog Already

This post was created for a ten-minute talk for the Wireless LAN Professionals Conference (2018). Want help getting started in blogging? Hopefully this blog lights a little fire for you, and I’m always happy to answer questions if you reach out.

Want to blog about Wi-Fi?

1. Take the first step. Writing, like public speaking, puts you “out there” for praise and criticism. If you’re gonna do it, do it.

2. Be yourself. Your words, your thoughts, your style. It’s OK to be inspired by others, but the world needs YOU, not you copying someone else. Write from YOUR experiences and discoveries.

3. Have something to say, but don’t force it. When the time is right to get your shareable thoughts out, you’ll feel it.

4. Put a fresh angle on the topic, whatever it is. Find something else to lead with that others aren’t discussing, some under-told feature or use case, etc. It’s OK to write about what others are writing about, but find some way to make it fresh, even if just subtly so.

5. Write often enough to stay relevant. If you last wrote back in 2015, chances are you’ve fallen off of most people’s radar. Every few weeks is OK, every few months is acceptable. Beyond that, don’t expect a lot of readers. Bonus- the more you write, the better you will get at writing.

6. Blogs aren’t novels- people have limited reading time. Don’t write more than you need to on a topic.

7. Promote, and be promoted. Get proofreading help early on if you need it; your blogging “advisor” will likely promote your blog.

8. Don’t be thin-skinned, and keep your ego in check. BTW- none of us know everything. And “experts” aren’t omnipotent- know the difference when interacting with people.

9. Any comments/feedback are worth responding to (almost). Stay respectful, and try to foster healthy dialogue. But it’s better to delete hyper-caustic comments than to reply with rancor.

10. Money can be made writing for the right outlet (or company) but generally it takes a while to build up to that- and you might have to know someone to get in the game. Unless you’re truly gifted, you won’t get rich with blogging. But you might develop a nice side income, and get other writing gigs.

4 thoughts on “Wanna Blog? Then Blog Already

  1. Dermot Allen

    Lee…sorry I missed this in person but thank you for posting it. I have been struggling to start my blog hopefully this will be the kick in the pants in need. Thanks again for all you do for the WIFI community…and congratulations again on you Man is the Year….it is truly well deserved.


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