This week’s National Retail Federation (NRF) Convention is a big deal to the wireless world. Unless you’ve been living under a rock, it’s not news that the WLAN industry and the retail space are falling deeper into love with each other. From iBeacons to retail analytics to indoor mapping of store employees’ foot traffic to optimize workflows, WLAN and retail appear to be a match made in RF Heaven.
Check out the list of exhibitors at NRF, and you’ll find the WLAN industry well represented. A few particular announcements have come my way relating to wireless vendors in the retail space, and so I’ll quickly share here.
- AirTight Networks and Earthlink Buddy Up for Wi-FI/WIPS in the multi-tenant retail space. AirTight will bring it’s cloud-based Infrastructure as a Service power to Earthlink’s big networked customer base. Congrats to both.
- Aruba Networks Partners With Hughes for high-performance retail Wi-Fi, leveraging technology from both companies.
- 1OAK Technologies Launches The Sequoia Mobile Payment System which takes aim at competitors Square and Coin. This isn’t so much a WLAN announcement, but it’s still pretty cool. I’m told:
Sequoia is the first mobile payments product that allows retailers to securely and immediately accept mobile payments with their existing POS machines without a large scale investment in new technology or training. This solution dramatically increases mobile payment convenience for consumers, allowing them to make encrypted payments through a simple Sequoia application on their smartphone (any smartphone, including an iPhone, Android, Windows phone, or Blackberry), without requiring additional hardware or gear to carry with them.